| Going Out Guide: FInd something to do this weekend
Monday, live trivia, 7:30 p.m.; Tuesday, karaoke with Joe Cross, 9:30 p.m.; Wednesday, draft specials; outside patio smoking section open, 4440 S. Dixie Highway, Middletown, (513) 424-9243. CHARLIE'S THROTTLE STOP: Scotty Bratcher Band, Jan. 25-26; 7121 Dixie Highway, Fairfield. (513) 874-6111. CHEYENNE CATTLE CO.: Big in Iowa, 9:30 p.m. Jan. 25; big screen football every Sunday; free pool and jukebox every Monday; Karaoke with HHK Production, 8 p.m., Tuesdays; karaoke contest, Wednesdays; 80's for the ladies, special drink prices, 9 p.m.; Thursday; different drink specials every day; 4737 Dixie Highway, Fairfield, (513) 892-6900, www.cheyennecattle.com. COUNTRY FOXES LOUNGE: DJ Wild Will, Friday and Saturdays, 9 p.m.; free pool on Sunday; special can beer prices, Mondays and Thursdays; big screen TVs, bar touches, snacks and hot food; 444 N.
UAE team to begin training camp today
UAE coach Bruno Metsu has selected 21 players for the matches against Iraq and Kuwait. Meanwhile, the UAE Football Association technical committee has sought to close the disciplinary issue against the national team players who allegedly went out of the training camp on the night before their friendly against AC Milan on January 8. Mohammad Bin Dokhan, the head of the FA technical committee, said in a press conference the team will play very important matches in the coming days and the players need to concentrate on that. .
Getting to know your customers
For starters, great marketing puts the customer (not the product, not the brand) at the centre of all thoughts and efforts. And not all customers are alike they are grouped into segments. So, segmentation is really the heart of marketing. Secondly, segmentation focused on underlying behaviour patterns will get you a lot closer to the panacea of marketing right person, right message, right time than demographic segmentation ever will. Wonderful. How do you sort out your customer segments, based on behaviours? Well, like anything else in business there are complex means of doing so, but there are also some simple rules which will get you started in a big way. They all involve talking to customers surveys, interviews, intercepts, focus groups for now the details are not important, what is important is getting inside the heads of customers to figure out how they make decisions.
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